[AUSTRALIANSUPER]
2018-2020 | Helium Strategy & Design | Illustration, Brand Guardian, Motion, Print, Web
The Super for all Australians.
Responsible for rolling out brand collateral and custom illustrations for conferences. Fortifying AustralianSupers’ trust in custom illustrations that bring the brand to life in both B2b and B2c printed and web assets by evolving the illustration style to be more sophisticated and lively.
The Super for all Australians.
Responsible for rolling out brand collateral and custom illustrations for conferences. Fortifying AustralianSupers’ trust in custom illustrations that bring the brand to life in both B2b and B2c printed and web assets by evolving the illustration style to be more sophisticated and lively.
Whilst evolving AustralianSuper’s illustrations, the goal for me was to bring more diversity to the table.
As a service open to everyone, it was important to show what ‘everyone’ looked like as people of different jobs, ages and cultures live very different lives.
As a solution for its evolution, I focused on refining simple foundational shapes, adding more stylish outfits, realistic poses and shadows.
PRINTED COLLATERAL
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These illustrations not only help represent all Australians- but it also helped represent hard to understand superannuation concepts as well as generate more intrest to important superannuation milestones/events.
2019 AustralianSuper Members Conference animated tile
2019 Federal Budget (Compliation)