[CAFFE ASSIST]
03-2022 | The Reactor | Illustration, lead designer, ads, video editing | Video: Kilogram
Original brand concept: Nick Brown | Logo: Eliza Minty
The Automated Milk steamer. And Cleaner...And second barista.
Responsible for rolling out brand collateral + a years worth of monthly organic and paid socials. A yearly shoot was also held to capture this content.
︎ Caffe Assist
Original brand concept: Nick Brown | Logo: Eliza Minty
The Automated Milk steamer. And Cleaner...And second barista.
Responsible for rolling out brand collateral + a years worth of monthly organic and paid socials. A yearly shoot was also held to capture this content.
︎ Caffe Assist
Once a month, I would be responsible in curating Caffe Assist’s monthly paid and organic social content.
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Paid and organic reels were orginally more brand identity focused. However, we recieved more responses by showing more demonstrational content that showcases their features (their self cleaning wand, automatic steaming and their in built temperature gauge) that make Caffe Assist a reliable brand for Caffe Owners.
[ORGANIC POSTS]
Organic posts centered around 5 main ideas: an engineering masterpiece, a time saver, the ability to use all kinds of milks, an industry favourite and a fashionable/customisable machine.
The brief was loose and was encouraged to create content that would be a mix between product imagery and demonstration and posts that were reliant on Caffe Asisst’s light-hearted tone of voice.
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