[SHEARWATER VENTURES BRANDING] 

01-2023 | Branding, collateral, illustration
Branding + collateral for a startup: Shearwater Ventures. They requested a brand that was trendy to appropriately represent their current clientle and future brands that would like to invest or grow with them.

I catergorised several components of their business and illustrated each of them into friendly characters that allow investment to look non-threatening and friendly.

The style is based off 60’s cartoons that style an ubran look and feel - along with neon colours to bring it to a modern digital age. To ground the brand for more serious assets (for stakeholders), I’ve used a type heavy approach occasionally peppered with the illustrations to appropriately blend into a serious but cool output.